19 Dec 1997

Insurrection and protest

Replying to LO16268

Citing Arie de Geus' book – The Living Companies, a company should mimic the living being by executing strategies that aim for longevity.

If we agree with Arie's proposition, then “destroying” may seem to be not an option. But when we re-interpret the word “destroy” to mean forsaking the initial vision, to adopt a new vision as a different company, then “destroying” (more appropriately, re-inventing) is a necessary thing for an ill company.

I envision the myth of the Phoenix legend, who was burned down (“destroyed”), but then lived again and rose up from the ashes.