22 Sep 1997

Not your typical mission statement

“The mission of a manufacturer should be to overcome poverty, to relieve society as a whole from misery, and bring it wealth.” Konosuke Matsushita

He used tap water as an example. Here, he said, is a vital product that is produced and distributed so cheaply that virtually anyone can afford it.

“This is what the entrepreneur and the manufacturer should aim at: to make all products as inexhaustible and as cheap as tap water. When this is realized, poverty will vanish from the earth.” Konosuke Matsushita, May 05, 1932.

However he did not plan Matsushita Electric to be a non-profit organisation, either.

“If we cannot make a good profit, that means we are committing a sort of crime against society. We take society's capital, we take their people, we take their materials, yet without good profit, we are using precious resources that could be better used elsewhere ... If many people do not make a profit, the country will grow poor quickly.”

“Don't sell customers goods that they are attracted to, sell them goods that will benefit them.” #quotes

Taken from John Kotter's book – Matsushita Leadership. (I highly recommend this book.)

Matsushita is better known for the brand Panasonic and National. Matsushita Electric 1996 sales was about 65 billion US dollar.