Four Ps
“We do not need to change the four Ps (Product, Price, Promotion, Place) because of digital. We need to understand that the constituent elements that make up the four Ps have changed – will continue to change – as time moves on.”
“We do not need to change the four Ps (Product, Price, Promotion, Place) because of digital. We need to understand that the constituent elements that make up the four Ps have changed – will continue to change – as time moves on.”