28 Apr 2016

Product-mission fit

The mission is not more important than the product. The mission is more important than introducing any product.

If we stumble upon a new product that has the potential to be a rainmaker, but it does not fit the mission, then a decision is needed. Do we pivot (i.e. change the mission) or spin off (i.e. create a second team with a different mission) or shelf the product to decide for another time or sell the product to another team / company.

When a team launches a product that does not fit the mission, that means they have a different agenda that is more important than “the mission”, i.e. “the mission” has stopped being their mission.

Change the product or change the mission. One is not more important than the other, but the product should be the manifestation of the mission, so the product must fit the mission.