Product vs mission
A team's mission is not more important than the product that the team is building. But the mission is more important than introducing any product.
If we stumble upon a new product that has the potential to be a rainmaker, but it does not fit the mission, then a decision is needed.
- Pivot (i.e. change the mission) or
- Spin off (i.e. create a second team with a different mission) or
- Shelf the product to pursue at another time or
- Sell the product to another team / company
When a team launches a product that does not fit the mission, that means they have a different agenda that is more important than “the mission”. In other words, “the mission” has stopped being the team's mission.
Change the product or change the mission (or adjust both). One is not more important than the other, but the product should be the manifestation of the mission.