Saying no

“We don’t want a thousand features. That would be ugly.

Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.”

~ Steve Jobs

“[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

~ Steve Jobs

#design #quotes